The AI isn't your advantage. The system we run around it is.
Every vendor now tells you they are AI-powered. The question worth asking is how: is it a shortcut to cheaper output, or an orchestrated system with routing logic, your terminology built in, and a quality layer that feeds back into the work? That difference is what you are actually paying for.
AI where it's fast, expert linguists where it matters.
The moment content comes in, it's classified by type, market, risk tier and the context in the brief, and that classification is what decides where it goes, so rather than one model running everything at a single throughput you get a system that applies the right tool with the right level of human oversight every time.
Low-risk, high-volume
UI strings, patch notes, and structured data move on machine throughput with automated scoring for character limits, terminology consistency, and flagged error patterns. Human review is triggered by score, not by default.
Brand, community & regulated
Campaign copy, announcements, and disclosures route to expert linguists working against the brief, the termbase, and market style guidance. Machine output is a reference, not a first pass. High-stakes creative, campaign headlines, taglines, launch and trailer scripts, is brief-led transcreation.
Your termbase is the data asset that doesn't depreciate.
The model itself is a commodity that gets cheaper every quarter, so the thing that genuinely compounds in value is your termbase: the documented, enforced record of how your brand actually speaks in every language you operate in.
Names and how each locale handles them. Slogans and the brief behind them. Tone by market. Terms never translated. Terms with a mandated translation. The decisions that were made, and why.
That context exists nowhere else. It's what lets you onboard a new vendor in a new market without starting from zero, and what catches a drift before it becomes a campaign that underperforms.
We run inside the stack you already have.
- Phrase TMS
- Full API, webhook triggers, memory sync
- Crowdin
- API, branch integration, CLI
- SmartCAT
- API, freelance pool, memory
- MemoQ
- Server API, memory import, QA integration
- Unity / Unreal
- String extraction, pipeline hook
- Custom
- REST, GraphQL, webhook
Already on something else? The platform isn't the constraint.
See how the system works against your programme.
Thirty minutes, and we'll show you where the gap is.
Get a quote →