Which markets generate demand you can't reach?
It answers your commercial question, not a linguistic one: where is demand already visible in a market you don't reach in-language, what is that gap worth to you, and what closes it? Give us thirty minutes and we'll show you the shape of it.
Revenue share against content share.
One number carries most of the argument, and almost nobody plots it: for each market, the share of international revenue it generates set against the share of content investment it receives.
A market producing 18 percent of your European revenue on 6 percent of your content investment is carrying a 12-point gap. That figure is quantifiable, defensible, and usually a surprise to the people who approve budget. Everything else in the audit exists to explain it and to work out what closing it would cost.
How we get to a number you can take to the board.
The audit runs on public data and published signals, so there is no analytics access to arrange before we start. You receive a single document structured for the people who sign off budget.
- 01 · Depth
- What localised content exists per market, at what depth and recency, and how many days behind the source it lands. Velocity gap measured in days, not adjectives.
- 02 · Demand
- In-language search volume, inbound traffic and existing customer presence in markets you do not currently serve properly. This is the demand you can already see and cannot yet convert.
- 03 · Obligation
- Regulatory language requirements attaching to your product or sector, with dates. Where a rule obliges documentation in a member state or registration language, that is a budgeted line rather than a discretionary one.
- 04 · Competitive
- Three to five same-sector competitors audited at identical depth. Knowing a competitor publishes locally 48 hours ahead of you reframes the conversation entirely.
- 05 · Programme
- A phased design mapped to the findings, with markets sequenced by gap-to-revenue ratio and a twelve-month leverage curve. The programme appears as the answer to what we found, not a pitch appended to it.
Thirty minutes, and three things.
Your active markets, your release slate for the next twelve months, and which content types are currently in scope. That's the full briefing requirement.
What is your multilingual content actually costing you per release?
The audit tells you before either side commits to anything.
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