Market signal audit

Audit your global brand drift.

A board-ready diagnostic that maps where your content is fragmenting or exposed across markets, and what it takes to consolidate, built on public data in thirty minutes. Thirty minutes, built on public data, and the findings are yours whatever you decide next. This is not a sales consultation. It's a strategic diagnostic across your active markets.

The headline finding

Revenue share against content share.

One number carries most of the argument, and almost nobody plots it: for each market, the share of international revenue it generates set against the share of content investment it receives.

A market producing 18 percent of your European revenue on 6 percent of your content investment is carrying a 12-point gap. That figure is quantifiable, defensible, and usually a surprise to the people who approve budget. Everything else in the audit exists to explain it and to work out what closing it would cost.

The five phases behind it

How we get to a number you can take to the board.

The audit runs on public data and published signals, so there is no analytics access to arrange before we start. You receive a single document structured for the people who sign off budget.

01 · Depth
What localised content exists per market, at what depth and recency, and how many days behind the source it lands. Velocity gap measured in days, not adjectives.
02 · Demand
In-language search volume, inbound traffic and existing customer presence in markets you do not currently serve properly. This is the demand you can already see and cannot yet convert.
03 · Obligation
Regulatory language requirements attaching to your product or sector, with dates. Where a rule obliges documentation in a member state or registration language, that is a budgeted line rather than a discretionary one.
04 · Competitive
Three to five same-sector competitors audited at identical depth. Knowing a competitor publishes locally 48 hours ahead of you reframes the conversation entirely.
05 · Programme
A phased design mapped to the findings, with markets sequenced by gap-to-revenue ratio and a twelve-month leverage curve. The programme appears as the answer to what we found, not a pitch appended to it.
What we need

Thirty minutes, and three things.

Your active markets, your release slate for the next twelve months, and which content types are currently in scope. That's the full briefing requirement.

Market signal audit

What is your multilingual content actually costing you per release?

The audit tells you before either side commits to anything.

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