Platform & Policy
Google killed manual language targeting. Here's what that means for your CPA.
The platforms didn't get worse at serving multilingual ads. They stopped telling you when something's wrong.
More from the engine
Transcreation
The KFC problem: what a famous mistranslation still teaches performance marketers
Why "Finger Lickin' Good" becoming "Eat Your Fingers Off" is still the clearest case study in the industry.
Read it →Commercial
Why per-word pricing is the wrong model for ad localization
What campaign bundles and AI-efficiency pricing get right that a word count never could.
Read it →Regional
GCC ad compliance: what clears in the US and gets flagged in Riyadh
A practical look at where Gulf advertising rules diverge from what US-market creative assumes.
Read it →Sectors
Gaming UA in APAC: Discord, Reddit, and the subculture problem
Why player acquisition copy fails when it's translated instead of written by people who actually post there.
Read it →Platform
Full-funnel localization: why your landing page can sabotage a perfectly localized ad
The continuity problem nobody budgets for, and what it costs when the click and the landing page speak different languages.
Read it →