One operation, from idea to conversion.
We decide where you should play, build the content and the system behind it, adapt it for every market, then measure and improve what it returns. Most enterprises buy these as separate projects from separate vendors and manage the seams themselves. We run all four stages under one agreement.
Four stages. Every service has a home.
We organise the whole operation around four stages, from the first decision to the last measurement. Each of our service families lives in one of them, so you can see exactly where any piece of work sits and what it is meant to achieve.
One model. Five levels of care.
The four stages are what we do for your growth. These five tiers are how you engage us and how the work is priced: every piece of content routed to the level of care it actually needs, so you never overpay for creative work on routine content, and never risk automation on high-stakes content.
tier 1
Content throughput
Automated speed at scale
Who it's for: Product, e-commerce and support teams handling high volumes of dynamic content.
What you get: Machine translation tuned to your brand terms, automated ingestion, quality scoring and human spot-checks.
How it's priced: A monthly retainer sized to your content volume, in capacity bands rather than per word. You commit to a throughput band and draw against it, so cost is predictable and falls per unit as volume grows.
tier 2
Assured accuracy
Compliance-grade validation
Who it's for: Legal, compliance, clinical and technical leads.
What you get: Two senior linguists, certified translation, controlled terminology, audit trail.
How it's priced: A monthly retainer that reserves dedicated senior-linguist capacity and priority turnaround for your regulated work, so compliance briefs never wait in a general queue.
tier 3
Market localisation
Cultural adaptation
Who it's for: Regional marketing and product leaders entering new markets.
What you get: In-market adaptation of websites, apps, sales content and instructional media by resident linguists.
How it's priced: Scoped by quarter against your release and launch roadmap, so localisation is planned around real milestones rather than priced piece by piece.
tier 4
Creative intelligence
Transcreation for impact
Who it's for: Marketing and brand leaders launching global campaigns.
What you get: Transcreation, tagline work, cultural review and creative origination for the market.
How it's priced: Priced per campaign, scaled to its reach and media weight, because a flagship launch and a regional promo carry very different creative demands.
tier 5
Programme partnership
The whole operation, managed
Who it's for: Leadership teams wanting one accountable partner for all cross-border content.
What you get: A dedicated lead, custom engine tuning, quarterly business reviews, one controlled termbase, and routing across all tiers.
How it's priced: A single enterprise retainer covering the whole operation and agreed service levels, replacing several separate vendor contracts with one predictable monthly cost.
Three questions decide where each piece goes.
Risk
What does it cost if a sentence is wrong? High risk goes to human validation or expert transcreation. Low risk goes to automated throughput.
Repetition
How structured and repetitive is the source? Highly repetitive content gets automation leverage while bespoke content gets human hands.
Latitude
Must it match the source exactly, or must it recreate the same effect? Strict fidelity is validated closely and high creative latitude is transcreated.
You never pay for transcreation on content that only needs throughput, and you never risk automation on content that has to be exactly right.
Predictable retainers without the per-word haggling.
We run dedicated multimarket programmes on predictable monthly or quarterly retainers, sized to your content volume, the number of markets, and the level of care each tier needs; we don't bid by the word. Most clients run three or more tiers under one agreement, and cost per market falls as your translation memory and glossary compound. You'll have a clear figure before anything starts, and it won't move job to job. If you need a one-off document translation, we're glad to point you to a good retail provider. If you're ready to run your cross-border content as one operation, start with an audit and we'll scope it with you.
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