Strongest where the global vendors are weakest.
Most international language suppliers are genuinely good across Western Europe and noticeably thin everywhere else. If your growth is in Francophone Africa, Lusophone Africa, the Gulf or Southeast Asia, the constraint is usually capability rather than budget. That is the gap we were built in.
A vendor who cannot reach your growth market is a vendor you will replace.
Ask a European language supplier for German, French and Spanish and you will get excellent work. Ask the same supplier for Portuguese for Angola, French for Côte d'Ivoire, or an African language for a workforce programme, and what usually happens next is a sub-contract to somebody they have never met, in a market they do not understand, reviewed by nobody.
You still pay the full rate. You simply lose the quality control you were paying for, and you find out about it in the market rather than in the file.
We are headquartered in Johannesburg. For these markets that is not a cost-arbitrage story, it is a proximity story: shared time zones, in-market linguists we have actually met, and a reviewer network built here rather than brokered from eight thousand kilometres away.
The markets we treat as core rather than exceptional.
- Francophone West & Central Africa
- Côte d'Ivoire, Senegal, DRC, Cameroon, Gabon. French as it is actually used in these markets, which is not the same brief as French for France, particularly in technical, safety and regulatory content.
- Lusophone Africa
- Angola and Mozambique. European Portuguese and Brazilian Portuguese both fall short here, and the difference matters most in exactly the documentation that carries legal and safety weight.
- Southern Africa
- South Africa's official languages, plus Zimbabwe, Botswana, Namibia and Eswatini. Our home region, with in-market language leads rather than a sourcing arrangement.
- East Africa
- Swahili for Tanzania and Kenya, and the corridor markets attached to trade and infrastructure investment.
- Gulf states
- Arabic for Saudi Arabia and the UAE, where content requirements increasingly attach to public-sector-adjacent contracts and registration regimes, and where Gulf and Modern Standard registers are not interchangeable.
- Growth corridors
- India, Vietnam, Indonesia, the Philippines, Mexico, Poland and wider Central and Eastern Europe. The markets where expansion is currently being funded.
- Established Western Europe
- German and French remain the highest revenue-per-word markets and are where consolidation projects get approved. We run these to the same standard, and we do not pretend they are where we are unusual.
Companies whose next contract is in a market their current supplier cannot cover.
Engineering, EPC and renewables firms bidding into African infrastructure, where tender documentation, safety procedures and operating manuals have to exist in the working language of the site rather than the language of head office.
Energy, mining and capital equipment suppliers with large documentation estates and installed bases across multiple African and Gulf markets.
Logistics, ports and trade infrastructure operators, where corridor investment has created a multilingual operational content requirement covering safety, workforce, compliance and customer-facing material that nobody currently owns.
Global brands and publishers whose European supplier handles Europe well and quietly struggles with everything south of it.
Tell us which market is next.
We will show you what serving it in-language actually requires, what it is likely to cost, and whether the demand justifies it. If it does not, we will say so.