In London, "quite good" is a faint praise. In New York, the same two words are a compliment.
Now open that gap across thirty markets you can't read, in copy you have no way to check, and you start to see where a launch quietly underperforms and the market takes the blame. Closing that gap, and running the operation that keeps it closed, is the whole of what we do.
Translation is the easy part.
Any competent linguist can turn your sentence into another language, and the words will come back correct and the grammar will come back correct. In the market it can still land wrong: too formal, too foreign, too flat, or quietly comic in a way that nobody on your team will ever hear.
That distance, between correct and right, is where brands lose markets they have already paid to enter.
It never shows up on an invoice. It shows up as a campaign that tested fine and sold badly, a product page that pulls the traffic but not the sale, or a community that clocks the mistake three seconds before your QA team gets round to filing it.
We work in that gap.
Not as a translation vendor, but as the operation that owns whether your meaning survives the whole journey, from the brief that leaves your desk to the market that finally reads it. One team, one standard, and one question we hold ourselves to in every language you can't check: did it land.
Your strategy, language, systems and search only pay off when they run as one operation.
Buy them from four separate vendors and your content fragments. Your reach breaks at the handoffs nobody owns. Give them to one operation and it connects.
Underneath all three sits one failure: your content is handled in pieces. The brief loses its shape at handoff, terminology drifts between your suppliers, and nobody owns the gap between what you approved and what reached the market. We run that gap as one operation, so it stops costing you.
One operation. One team you can hold accountable. One measure that matters.
You don't need a human touching every line, but you can't hand a machine the lines that actually count either, so the whole game is knowing which is which, every single time, and that's the part most vendors get wrong and the part we've built our entire operation around.
Fig. 1 · Content is routed by risk, not by cost. The system decides the lane; people decide the meaning.
The high-volume stuff, done quickly
The content you have oceans of, like menus, patch notes and product data, moves quickly through AI with automatic checks for terminology and length, and a human only steps in when something looks off, so you get the speed you need without the drift you don't.
The stuff that carries your brand
Anything that carries weight, like campaign lines, customer-facing copy or something a regulator will read, goes to an expert who genuinely knows the market and works from your brief and your terminology, because this is exactly where reputations are quietly made or lost.
Four capabilities. One operation.
Most brands buy these from four different suppliers and spend their time coordinating the seams. You get them as one operation, on shared terminology and memory, so nothing breaks at the handoff. Where translation isn't the answer, we'll tell you plainly what fits where.
Strongest where the global vendors are weakest.
Most international suppliers are genuinely good across Western Europe and noticeably thin everywhere else. If your growth is in Francophone or Lusophone Africa, the Gulf or Southeast Asia, the constraint is usually capability rather than budget.
Where we are strongest →We are headquartered in Johannesburg, which for these markets is a proximity story rather than a cost one: shared time zones, in-market linguists we have actually met, and a reviewer network built here rather than brokered from eight thousand kilometres away.
Ask a European supplier for Portuguese for Angola or French for Côte d'Ivoire and what usually follows is a sub-contract to somebody they have never met, in a market they do not understand, reviewed by nobody. You pay the full rate and lose the quality control you were paying for.
Whatever you publish, your gap looks the same.
A game studio, a bank, a retailer and a manufacturer all describe the same headache in different words: the message left in good shape and arrived in bad shape. Find your industry, and see how we close it for you.
We report your reach, not words shipped.
You're not really after a translation at all; what you actually want is a German launch that performs like your home one, a brand that still sounds like itself in every language, and one less fire to fight on any given week, and that is what the programme is built to deliver.
See everything that's included →Nothing gets lost in the handoff
Every job starts with a proper brief, so the people doing the work actually understand what you meant rather than guessing at it.
Your brand sounds like your brand
One set of approved terms travels everywhere you do, so your name and your tone stop mutating from one market to the next.
It gets cheaper as you go
Everything we translate is remembered and reused, which means your costs keep falling the longer we work together rather than resetting with every job.
One team owns the outcome
Instead of chasing four vendors for one answer, you have a single person who's accountable for the whole thing.
You see what's working
We report on how your markets are actually performing, not on how many words we happened to push through.
Find out what's going missing.
Almost every brand we audit is losing something in a market it has already paid to reach, and usually it doesn't yet know where. Give us thirty minutes and some public data and we'll show you the gap, and if there isn't one, we'll tell you that too.
Not ready to talk? Steal our audit playbook.
It's the exact six-step method we use to find where a brand is quietly leaking money in its overseas markets, and you're welcome to run it yourself or use it to press your current vendor, all for the price of an email.