CPG content where the label is the gate to the shelf.
In consumer goods the label is regulated market by market, which makes language the gate between your product and the shelf, and a claim rendered wrong can hold a launch as surely as a supply problem can. For whoever owns the market rollout, that is a revenue date at risk. We run localisation across packaging, claims, campaigns and e-commerce content, so the regulated content clears and the brand still lands native.
Packaging language is a compliance decision, not a design detail.
Ingredient lists, claims, warnings and mandatory information are regulated differently in each market, and getting them wrong can hold a product off the shelf. At the same time, the brand and campaign content around them has to feel native, not translated.
We handle both: the regulated packaging content with terminology control and an audit trail, and the brand content with transcreation, kept consistent through one shared language layer.
Consumer Packaged Goods content, handled by people who understand what's at stake.
- Packaging and labelling
- Mandatory information, ingredients, claims and warnings, handled with market-specific accuracy and consistency.
- Brand and campaign content
- Transcreation for advertising, brand narrative and seasonal campaigns that have to land natively.
- E-commerce and product content
- Listings, descriptions and category content adapted for local search and buying behaviour.
- Regulatory and claims content
- Health, safety and marketing claims kept inside the constraints of each market.
- Retail and trade material
- Point-of-sale, trade and shopper-marketing content aligned to the brand.
The right workflow for every type of content.
High-volume content moves on technology-led workflows with automated terminology, length and quality checks, and human review where the system flags risk.
High-stakes content goes to in-market specialists with subject expertise, working from an informed brief and approved terminology.
See how the operation works →Consumer Packaged Goods localisation, explained.
- Do you handle regulated packaging and claims content?
- Yes. Labelling, ingredients, claims and mandatory information are handled with market-specific accuracy and terminology consistency. We work alongside your regulatory function rather than replacing it.
- Can you adapt campaigns for each market?
- Yes. Brand and campaign content is transcreated for each market so it lands natively, while staying consistent with your global brand language.
- Do you localise e-commerce product content?
- Yes. Listings, descriptions and category content are adapted for local search and buying behaviour, combined with multilingual SEO.
- Which markets are you strongest in?
- Across 30+ markets, with particular depth in Africa, the Gulf and Southeast Asia.
Where to go next.
Find out what's going missing.
Somewhere between your brief and this market, meaning is leaking, and it tends to show up as underperformance you're blaming on something else entirely. Give us thirty minutes and some public data and we'll show you where, and if nothing is leaking, we'll tell you that too.