Fintech · Pan-African PPC
Paid search & social, 13 languages
- Challenge
- A borderless payments platform's paid search and social campaigns were driving clicks but losing users at critical activation points across Africa.
- Strategy
- Localized and risk-routed the full PPC creative set, Google Search and Meta, into 13 languages, matching native payment terminology and local search intent instead of literal translation.
- Result
- User drop-off fell 30% post-launch.
How this ran through the engine
The tier split below is illustrative, shown to demonstrate the process; the result above is what shipped.
Generate
Search and social ad variants generated across all 13 languages at once, inside each platform's field limits, Google Search headlines, Meta primary text.
Route by risk
Payment terminology and regulatory claim language, "guaranteed," "instant," rate disclosures, are exactly the claim-dense signal the engine is built to flag, pushing hard toward Red.
Review
Native financial-services linguists review every Red-tier headline for regulatory accuracy in that market, not just phrasing, before it goes live on a paid account.
Deliver
Exported Ads Editor-ready, mapped straight into Google Ads and Meta's bulk-sheet columns.
Gaming · Real-time SEM
Same-day search, 17 markets
- Challenge
- Two AAA publishers needing same-day SEM copy live for always-on cultural moments and drops across 17 markets.
- Strategy
- An always-on, high-speed SEM engine matching native search intent and the slang and pop-culture context of each local market, not a literal keyword translation.
- Result
- 60%+ sustained positive community sentiment toward the campaigns.
How this ran through the engine
The tier split below is illustrative, shown to demonstrate the process; the result above is what shipped.
Generate
Search ad copy and keyword variants generated same-day across all 17 markets, ready inside each source market's own working day.
Route by risk
Slang and pop-culture references tied to a drop or event are exactly the channel-sensitivity signal the engine weighs heavily; most routes Amber, keyword-only strings clear Green fast enough to matter same-day.
Review
In-market SEM specialists handle Amber and Red, people who search this way themselves, not a keyword list translated from English.
Deliver
Pushed straight into Google Ads and Microsoft Advertising, live inside the same working day as the drop.
Retail · National Meta rollout
Meta ads, all 11 SA languages
- Challenge
- A hyper-growth retailer needing Meta ad creative to resonate across South Africa's diverse demographic landscape, in every official language, at once.
- Strategy
- Transcreated a single campaign brief into Meta ad creative, feed, Stories, and Reels, across all 11 official South African languages simultaneously.
- Result
- 24-hour campaign turnaround, with one unified creative voice.
How this ran through the engine
The tier split below is illustrative, shown to demonstrate the process; the result above is what shipped.
Generate
One campaign brief generated into Meta ad formats, feed, Stories, Reels copy, across all 11 languages in the same pass, not 11 separate handoffs.
Route by risk
Brand-voice consistency across that many languages and formats is an Amber-heavy problem, not a Red one; the risk isn't regulatory, it's whether the campaign still sounds like one brand by the eleventh language.
Review
One locked glossary and brand-voice guide keeps every reviewer, across every language and format, correcting toward the same target instead of 11 independent interpretations.
Deliver
One synchronized push to Meta Ads Manager across every language and placement, not a staggered rollout that lets the earliest language set the tone.