Ship in every language the way you ship in English.
Your players notice a bad line before your QA team ever files it, and in live service that gap between a patch going out and the community roasting it can be measured in hours, so we run the localisation operation that keeps every market as sharp and as on-time as your home one.
The commercial question underneath it: how many markets could you launch day-and-date in, if language stopped being the constraint?
Where games content breaks.
Live-ops velocity, IP terminology across content types, and community signal that surfaces errors before QA does.
A gaming publisher launched a title in a major market with a store listing that mistranslated the core value proposition. It underperformed, and the cause was attributed to market conditions for months. The real cause was a brief that lost its context at handoff.
One programme, tuned to your sector.
The problem is never only linguistic. It is structural: the brief loses context at handoff, terminology drifts across markets and content types, and no single party is accountable for whether the output lands. That is an operations problem, and it has an operations solution.
Brief discipline. Every piece of games content starts with a structured brief captured at intake, not lost in an email thread.
Terminology enforcement. One termbase, maintained by us, applied across your in-game text, patch notes, store metadata, campaign copy, community announcements, and trailer scripts, consistent in every market.
Risk-tiered routing. Your high-volume content moves on machine throughput with automated checks. Anything with brand, legal, or compliance exposure routes to human judgment.
How each type of game content is handled.
We route on risk, repetition and how much creative latitude the content allows. In games that maps onto the content types your team already works in.
- UI strings
- Machine throughput, automated checks, character-limit compliance
- Patch & release notes
- High memory leverage, auto-applied with light human review
- Live events & promotions
- Human review for register and cultural motivation
- Campaign headlines
- Brief-led transcreation, two to three options per locale
- Subtitles & captions
- Timed production, reading-speed compliance
- Store & app metadata
- In-language keyword intent, cultural review per market
- Community content
- Human-first, register calibrated per locale
- Age rating & compliance copy
- Exact rendering against platform and rating-board requirements
The same model runs across all fourteen industries. See the full routing framework.
The same operating model, across fourteen industries.
What is your games content costing you per market?
The audit quantifies it, built on public data, delivered board-ready.
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