Challenge

A Swiss private hospital group wanted to attract international patients across Europe, but its search presence and paid campaigns did not reach patients searching in their own languages.

Solution

We built multilingual SEO and SEM across five European languages, localising landing pages, page titles, meta descriptions, keywords and ad copy so the group competed for high-intent medical searches in each market.

Key language solutions

• Multilingual keyword research across five languages
• Localised landing pages and metadata
• Transcreated paid-search ad copy
• Per-language search intent and medical terminology

Results

Paid and organic search reached international patients in their own language across all five markets, concentrating spend on high-intent medical queries and lifting qualified international enquiries.