Solutions · Video Marketing
A dubbed or subtitled video loses its spark the moment it's translated instead of rebuilt. Here's exactly how a script moves from a platform and pacing audit to a transcreated cut, and how we keep viewers watching after it's live.
01 · Strategy
Before any script moves, we audit the format the market actually watches in (long-form YouTube vs. short-form TikTok/Reels), research local pacing and retention behavior, and review which visual or cultural references in the source will land, and which won't.
02 · Production
Scripts and captions move through the same engine, with reading-speed and character constraints built in from the first draft, not fixed after the edit is locked.
Scripts for long-form and short-form content alike are transcreated from the brief, with production guidance on regional pacing and on-screen text.
Every script is scored on reading-speed/character fit, visual-cultural reference risk, and claim density for any on-screen claims.
Native scriptwriters review anything flagged Needs Polish or Needs Rebuild; a production-guidance pass checks pacing and overlay timing against the locked reading-speed budget.
| Signal | What it measures here | Weight |
|---|---|---|
| Reading-speed / character fit | Whether captions fit the viewer's realistic reading speed for that language, not just the frame duration | High |
| Visual/cultural reference risk | Visual gags, gestures, or references from the source that may not translate on screen | Medium–High |
| Claim/regulatory density | On-screen claims (pricing, health, performance) that need compliance review | High: any hit forces Needs Rebuild |
| Platform format fit | Whether the script matches long-form vs. short-form pacing conventions for that platform | Medium |
03 · Delivery
Delivery lands in the format your editing and publishing workflow already expects.
Platform-ready .srt/.vtt files, timed to the locked reading-speed budget for that language.
Scripts formatted for voice talent, with timing and tone notes for the dub session, not a raw translated transcript.
Overlay text and timing specs ship with the script, matched to the reading-speed budget per market.
Titles, descriptions, and tags localized for the platform's own search and recommendation algorithm.
04 · Optimization
We track view-through and drop-off per market and feed the pattern back into the next script's pacing.
Send us a recent cut and the market it's running in. We'll show you where retention drops, free.
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