Solutions · PPC & Paid Advertising
Platforms removed the one warning light advertisers had when manual language targeting disappeared. Here's exactly how an ad variant moves from a competitor and bidding audit to a live, compliant campaign, and how we keep its CPA honest after launch.
01 · Strategy
Before copy moves, we run a competitor ad-intelligence pass in that market, benchmark regional bidding and CPC norms, and review the platform's ad policy for that language and vertical, because a claim that clears in English can trip a compliance flag the moment it's transcreated.
02 · Production
Every ad variant runs through Generate, Route by risk, and Review before it ever reaches an account, with the same four-signal scoring used across the rest of the site.
Bicultural copywriters rewrite ad text, display headlines, and landing-page copy from the brief, not a line-by-line pass against the English.
Every variant is scored on TM/glossary match, language risk, claim/regulatory density, and channel sensitivity, then sorted On-Brief, Needs Polish, or Needs Rebuild.
In-market linguists post-edit anything flagged Needs Polish, native transcreators fully rewrite anything flagged Needs Rebuild, and On-Brief work ships untouched.
| Signal | What it measures here | Weight |
|---|---|---|
| TM/glossary match rate | % of the string already covered by locked termbase entries or a 100% TM hit | High: a low match rate always forces at least Needs Polish |
| Language risk profile | Historical error/complaint rate for that target language and MT engine pairing | Medium |
| Claim/regulatory density | Pricing, health, financial, superlative, or comparative claims that trip platform ad policy or local law | High: any hit forces Needs Rebuild |
| Channel/format sensitivity | A Discord Quest or TikTok hook carries more brand-voice risk than a Shopping feed description | Medium |
03 · Delivery
One schema maps automatically into whatever runs your media, so nothing sits in a handoff queue waiting to be re-keyed.
platform, char_limit, risk_tier, and status columns mapped automatically into Google Ads Editor.
The same schema maps directly into Meta Ads Manager's bulk-sheet format for feed, Stories, and Reels placements.
Delivery maps back to the localized landing page, so the click and the page never say two different things.
For eCommerce clients, price and inventory in the Google Merchant Center feed stay in sync with the localized ad.
04 · Optimization
We track performance per market and feed what's actually converting back into the next generation pass, including bid and budget allocation.
Send us your lowest-performing international ad set. We'll run it through the same pipeline above and hand back exactly where the CPA is leaking, free.
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